This packaging is focused on using the Trader Joe’s brand and creating a design that draws shoppers’ attention to the product on the grocery store shelf. In my design, I used an illustration approach to use iconography to capture the consumers eyes when scanning the shelf. The color palette for each set of nuts displayed on the packaging is based on the color of the nuts. Cashews, peanuts, and almonds each have a distinct color that defines them, and, in my design, I highlight the color asset of each of the nut’s color.