Mac and Cheesery is a brand I created that is showcasing building a visual system and applications that can be used as a vehicle to deliver a complete brand identity. The audience is introduced to the company, The Mac & Cheesery, located in New Jersey with 5 locations. The intention of using yellow is to create a unique brand that draws the audience’s attention first and then to the logo secondarily. The Mac & Cheesery assets included the logo, brand colors, social media graphics, and packaging designs. The company is a family-oriented restaurant dedicated to creating the best mac and cheese. The values of the company align with its slogan "Real Cheese, Real Family".